02
The data
What matters here is whether the data you have can actually answer the question you are asking. Often it can, partly. I would rather find that out now than after you have paid me.
08
Is there data you want analysed? If so, what kind?
Optional
Sales records, job logs, timesheets, survey responses — whatever you have. Rough volume helps if you know it. If this is purely a build job with no data attached, say so and skip ahead.
09
What period does it cover, and how far back does it go?
Optional
A year of data answers very different questions than three months. If you are not sure how far back it goes, an estimate is fine.
10
Has anyone looked at this before? What did the numbers seem to say?
Optional
Including gut feel. If you already have a theory, say so — I would rather test it than accidentally reinvent it.
11
Is there a decision riding on this, or is it more general curiosity?
Optional
Both are legitimate answers. They are just different jobs.
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