Here's the kind of work I take on, described by what it does rather than who it was for. A few clients have agreed to be named — those are on the case studies page. Everyone else stays anonymous.
Most businesses are sitting on numbers nobody's had time to look at — sales, labour, inventory, customers. I dig in and tell you what's actually there: what's making you money, and what patterns are worth acting on. Sometimes that's the whole job. You don't need a problem to solve to find something worth knowing.
Spreadsheets are fine right up until they aren't. When everything you need is spread across a dozen tabs that take real effort to keep straight, I move it into a proper database — so it's all connected, and you can just ask it questions in plain language instead of building a new spreadsheet every time you're curious.
A point of sale, a scheduler, an accounting tool, a calendar, an inbox — and moving information between them is somebody's afternoon. I connect them so the information moves on its own, and set up reports that land in your inbox on a schedule or in a simple dashboard that shows just the numbers you care about.
Somewhere in most operations there's a person doing something a computer should be doing — checking files one at a time against a list, tagging things by hand, copying data from one place to another. That kind of work can usually go away. I build the tool that does it, so your people spend their time on the part that actually needs a person.
Sometimes what you need doesn't come in a box — a search tool for documents nobody wants to read, an app built around how you actually work, an online store that's yours instead of rented, or AI set up to follow your standards instead of a generic default. If it can be built, I'll build it to fit rather than making you bend around something off the shelf.